A quick on the road opinion survey of people’s perception of Africa (in Europe) leaves one disheartened and especially saddened if you are from any of the continent’s 53 nations. The picture you will be painted is that of starvation, poverty and diseases. These opinions are informed by the various news headlines and reports by their various news media. Do not underestimate the power of the media is indeed a wise saying.
The general picture of Africans portrayed by various foreign media is that of poverty, violence and diseases. Not that the continent is not poor, neither are we saying there are no diseases nor violence but this is not a complete picture of Africa. There are also positive developments in various areas of African lives which are not covered by the foreign media news interest.
The happenings and events on the continent are being reported and broadcast to the world’s wider audience by these foreign media establishments who lack complete understanding of the people, their histories and their cultures.
So when facts are reported, because of lack of understanding of the people most of the time facts are not put in correct perspective.
Therefore it becomes imperative for Africans to be understood. Africans need to tell their own stories at least to let the world know in the midst of poverty positive stories of prosperity also abound, in the midst of violence, many countries and places in Africa are peaceful and safer than some European countries.
It is the call to mirror Africa and her people in the true portrait of the continent’s image that has given birth to our Journal – African Leadership Review.
Our major interest in Africa is in the area of leadership; leadership in all aspects of the African society. We bring to the fore the challenges of leadership in Africa and the way forward for the continent in this new global age. |
At White Media, we believe there is a direct link between leadership and development, and understanding the forces behind leadership in Africa has been our motivation.
Our instrument in achieving this is - African Leadership Review; a journal issued twice a year. The Journal addresses the challenges of leadership on the African continent vis-à-vis African development.
One of our primary focuses at White Media is not only to examine the problems of Africa and African Leadership but also to enlighten the world about the great achievements of the people against all odds.
As we take a closer look at leadership in Africa, we do not examine the problems alone; African Leadership Review will attempt to give a balanced view of the situation in Africa. Our vision is to make the journal a platform that will promote transformative leadership in the continent, that is, leadership that can make a sizeable number of African countries become world’s leading economies in the next few decades and build new generation of political and business managers that can take the continent beyond poverty and conflict.
It is our belief in White Media that the present problems of Africa can be solved and the continent can be put back on the path of development and progress within a short time. To achieve this, however, Africa will need new species of leaders: the dedicated, honest and sincere leaders, leaders who love Africa and Africans, leaders who can stake their all on Africa, leaders who abhor greed and detest vanity, leaders who will have power not for their own advantage but for others, leaders whose humility is their strength and whose integrity is their greatness.
Building such new species of leaders poses a great and fascinating challenge and White Media promises to do all it can to meet this challenge using this journal as an instrument. Of course, we appreciate the fact that leadership development is not an event but a process. We do not believe we can build good leaders in a day but it is important to make a start. By developing and strengthening African leadership, we hope that the continent and its citizens will soon have a new lease of life, leading to greater progress, peace and happiness of our people. |
